Country Road launches ‘Summer Wonder’ short film with Aussie model Gemma Ward via C-KOL
Country Road has recently released a new short film called ‘Summer Wonder’ created and produced by production studio C-KOL.
Country Road’s film and related campaign marks the first time Ward has appeared in front of the camera since her hiatus from the industry six years ago. Capturing sun-drenched moments and memories of Australia’s idyllic summer lifestyle, Summer Wonder portrays Ward as a new mother finding solace at her family beach house.
The campaign will run across TV, cinema, online, social media and PR.
Says Sophie Halt, managing director, Country Road:”We are very proud to be the first to work with Gemma on this project after her break from modelling. She is an iconic Australian beauty whose natural, fresh energy is the perfect embodiment of the Country Road spirit. It was so touching that Gemma shared her daughter Naia with us; she brought such delight to the shoot. This is a beautiful campaign for our brand, it calls out the freedom and joy of the Australian summer, the simple pleasures of time spent with family and friends, and the natural splendor of our landscape.”
Says Adam Murfet, director, C-KOL: “We wanted the audience to desire summer and feel that intimate, nostalgic feeling of returning to a place you have such fond memories of – something we can all relate to. Country Road is a true lifestyle brand and the story is a window into those personal summer moments you spend with family, like the first holiday between mother and daughter, set against the backdrop of a beautiful, Australian beach.”
To make Summer Wonder Country Road and C-KOL journeyed to the quiet coastal town of Seal Rocks in NSW. The location was chosen for its authentically Australian feeling and raw, untouched beauty which reflects values inherent to Country Road’s heritage and clothing – simple, honest beauty.
Securing Ward in her first campaign back is a worldwide coup for Country Road, a household name in Australia and the country’s leading fashion and lifestyle retailer. The film and campaign continues the brand’s dedication to working with preeminent Australian talent, and creating beautiful and impactful films as initiated in ‘Life Through Wool’ with actor Isabel Lucas and Woolmark earlier this year.
Currently celebrating 40 years in business, Country Road has built its iconic reputation on staying authentically Australian.
‘Summer Wonder’ creative credits:
Creative and production studio: C-KOL
Directors: Jessie Oldfield & Adam Murfet
Producer: Elizabeth Rocka
Account Director: Natalie Arnull
Scriptwriter: Jane Hampson
Cinematographer: Shelley Farthing-Dawe
Editor: Daniel Kerr
Music: Penguin Cafe Orchestra
Sound Design: Erin McKimm
Colourist: Roslyn Di Sisto (Method Studios)
Graphic Design: Ortolan
PR: MCMPR
5 Comments
Reassuring to know PR works – even when creative doesn’t. What a missed opportunity. I wanted this to be great, but I bet CR are thrilled all the same.
(BTW: what happened to the baby when she went sailing? Child overboard?)
Sorry, but could have, should have, and DIDNT!
You need an actual writer, an experienced director, and a good idea, and not just pretty pictures and vacuous voice over.
Doesn’t anybody teach this stuff anymore, or are we all just accepting
wallpaper re-labelled as short film as worthy of two minutes of our time.
Dissapointing as it could have been amazing.
I found the “ad” beautiful…. and there aren’t many ads I forgo the skip button on.
What kiwi said.
I also skipped the skip button. This spot gave me a really nice moment in my work day, and made me look forward to the time in a few months when I wouldn’t be at my desk watching YouTube. I’m not even the target. I don’t think “36 year old males working in IT” was part of the media plan.
I really enjoyed that, an emotional as well as visual treat. Well done!