Criteo unveils cross-device marketing solution
Criteo, the performance advertising technology company, has today announced the global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices to deliver precise, personalised ads with accuracy and scale.
With its new cross-device capability, Criteo is empowering advertisers to engage consumers with personalised ads across any screen and device.
Multi-device use is growing rapidly in Australia — the average household has eight connected devices. It is critical for retailers to reach their shoppers across screens, with nearly a third of Australians using a smartphone to purchase physical goods and even more (43 per cent) using a tablet.* In order to capitalise on this opportunity, marketers must be able to seamlessly engage with their customers across devices and platforms. Marketers want their cross-device advertising to work everywhere, not only on individual publishers able to provide their own cross-device solution.
Criteo currently reaches nearly one billion internet users monthly and is serving personalised ads across all popular internet-enabled devices, including almost 100 million Apple devices. Advertisers can now benefit from the company’s cross-device solution, which relies on this extensive reach and Criteo’s robust purchase intent data. Criteo’s solution is based on an exact match identifier which aggregates unique, anonymous, client-provided identifiers across the Criteo network to accurately identify users across devices. With this approach, Criteo is able to leverage its purchase intent algorithms to re-engage with consumers across over 7,000 publishers globally.
Says Jason Morse, VP of mobile products, Criteo: “Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalised ads directly to any device. By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimisation of post-click ROI that has generated $12Bn of sales for our customers over the last year.”
Says Brendan Witcher, principal analyst, Forrester Research: “We’ve entered an era where the multi-channel, multi-device consumer has become empowered to discover, explore, purchase, and engage on their own terms. It is now the burden of marketers and advertisers across all industries to align with their customers’ behavior and find ways to deliver value and relevant content at every digitally enabled touchpoint.”
Criteo’s exact match capability was developed with privacy standards at the forefront, allowing advertisers to provide robust opt-out and privacy by design solutions. Dedicated to consumer privacy, Criteo provides industry-leading transparency and control to consumers. Criteo uses secure, browsing data for its precision targeting.
*Telsyte, June 2014