D&AD brings New Blood programme to Australia for the first time; now open for applications in partnership with The Glue Society and Google

D&AD is set to take its New Blood programme to Australia for the first time, as it seeks to bridge the gap between industry and education for the next generation of creative talent on a global scale.

Developed in partnership with the Glue Society and Google Australia, a special New Blood Workshop will offer a frenetic, fast-paced industry crash-course for thirty lucky young creatives. Under the guidance and mentorship from some of the industry’s finest, participants will have the opportunity to develop an entire project from brief to broadcast in just one day.

New creatives are invited to apply to the New Blood Workshop by submitting a 60-second video demonstrating their passion for ‘getting their hands dirty’ to hello@gluesociety.com. Applicants must be aged 24 or under and submissions must be received by Friday 17 October 2014. The New Blood Workshop will take place from 9am-7:30pm on Friday 7 November 2014.

D&AD chief executive Tim Lindsay will be on hand to open proceedings with a first look at the 12 new briefs set for the 2015 D&AD New Blood Awards. As well as offering the chance to win a coveted D&AD Pencil, those who earn a Nomination or higher will have the opportunity to earn a place and be flown to London to take part in the New Blood Academy, in partnership with WPP .

Says Lindsay: “For 35 years, D&AD has worked to bridge the gap between industry and education and today New Blood represents a mark of true excellence and outstanding talent. Each year, the industry looks to us first to recruit the brightest stars and for a young creative, it’s a great opportunity to make their mark in front of those who matter.

“In recent years, we’ve had some fantastic Australian winners at the New Blood Awards that we’ve been able to bring over to London, so naturally, we’re delighted to be able to take New Blood international and generate further opportunities for new creatives.

“At the heart of the New Blood success is D&AD’s ability to draw upon the time and expertise of the advertising and design industries. As such, we’re indebted to The Glue Society, and to Google Australia for curating this fantastic programme and helping us realise our ambition of bringing New Blood to Australian shores.”

Following the introduction to the 2015 Awards, attendees will enjoy a packed schedule of masterclasses covering every stage of the creative process, including Creative Strategy & Origination; Casting & Direction; Production & 1st AD; Live Shoot (including Photography & Cinematography masterclass); Editing; and Digital Broadcasting & Social Media.

The day finishes with presentation to a panel of creative directors, who will select the winning project to go live.

Says Tom Uglow, creative director, Google Creative Lab: “It’s a turbulent time for young creatives. It is hard to look backwards and get any sense of what the industry will be like in 10 years time, or even two years time. D&AD’s initiative is tailored to a generation who need to be multi-skilled and agile; a new breed of hands-on creatives who want to carve out the path that is right for them.”

Says Jonathan Kneebone, co-founder, The Glue Society: “Creative people are slowly realising that being simply an ideas person isn’t enough in the new world order. Everyone can, and is entitled to, have an idea. But what separates the creative people from the wishful thinkers are those who are prepared and able to act on their initiatives and really get their hands dirty, turning a thought into a reality. This workshop is a chance for all involved to see what is possible in a very hands-on day.”