Former creative executives share the gift of flowers this Pink Ribbon Day in Sydney

Four internationally acclaimed ex-advertising executives, from the likes of Leo Burnett, Happy Soldiers and Droga5, have founded Australia’s fastest growing online florist, Little Flowers, and are using their new platform cleverly to raise money for Pink Ribbon Day this Friday in Sydney.

In just 18 short months, Little Flowers, the online florist offering Sydney-siders just one unique bunch of flowers each day for $25 has taken the city by a storm. The business is recognised for their philosophy that sending flowers is all about the gesture, not the size or type, and for their fresh and creative approach to marketing.

It’s not surprising, considering the business concept was conceived by former Leo Burnett London and Clems BBDO suit Sarah Regan and her partner Hans Christian Berents, a highly regarded Sydney advertising creative from Droga5, with the brains of creative directors from Idea Gallery, Ben Sampson and John Kane.

Says Berents: “Little Flowers is all about enlivening the gesture of giving flowers and spreading happiness one little bunch at a time. On Friday we are dedicating this to Pink Ribbon Day to raise awareness and money for the Cancer Council NSW and encourage people to engage with the cause in a unique and creative way.”

Creativity is one of the elements influencing the unprecedented growth of the company, as well as their innovative marketing strategies, including a sophisticated and engaged use of social media across multiple platforms and unique activations.

Just in time for Pink Ribbon Day this Friday, Little Flowers have developed a limited edition Pink ‘Living’ Ribbon buttonhole that will be on sale from 7am in Wynyard Park, with all proceeds going to the Cancer Council NSW.

The limited release buttonholes are a combination of fresh pink flowers delicately tied with the signature pink ribbon and can be purchased for $10 until sold out. Little Flowers will also be selling a special bunch of pink flowers on Friday for $25 on their website and can be delivered anywhere in Sydney, with a portion of the sales being contributed to the Cancer Council NSW.

This innovative approach follows the success of Little Flowers’ recent activation with School For Life where guests at a charity event were able to put together floral arrangements in teams and gift the bouquets to strangers on the street in bespoke vases.

The Sydney based entrepreneurship Little Flowers have plans to expand to other regions of Sydney, other cities in Australia and even in London and NY, as well as offering an ongoing focus on a more sustainable approach to flower giving.

Support these budding creatives and engage in the gesture, and contribute to the cause with a Pink Living Ribbon buttonhole $10 at Wynyard Park or a bunch of Pink Little Flowers $25 at www.littleflowers.com.au this Friday in Sydney.

Follow Little Flowers on Instagram (@LittleFlowersSydney), Facebook (@LittleFlowersSydney) and Twitter (@LFlowersSyd).