London shop Xpert opens in Sydney; head of technology Branislav Acimovic to head team

London-based Xpert is to open a new office in Sydney next week with former Xpert Belgrade partner and head of technology development, Branislav Acimovic who relocated to work directly in Sydney.

Acimovic will head up the new office alongside the agency’s founders Greg Wixted and Kelly Rogers. The move is in line with the company’s mission to foster an energetic, innovative and creative atmosphere and support its growing client roster. The office will feel like a ‘pop-up’, and the team will be innovators, creative and tech developers, not managers.

For the past five years, Xpert has been known for its leading innovation work, having worked with the likes of Bakkavor, Orange Labs, Sanrio and Lexis Nexis from its London headquarters. The business will focus on innovation, creation and cutting edge digital and technology development, and will be supported by the London office and Xpert’s ILab team in Belgrade.

Says Greg Wixted, Xpert’s founder: “I am really excited that one of our most experienced partners has agreed to set up the office and grow the business. Branislav’s main responsibility will be to ensure that the innovation, creative and technology sectors understand everything that Xpert has to offer, what sets us apart and to build our reputation in the APAC region. Australia by its very nature is a hot bed of innovation and at the forefront of digital development and we think we have spotted a huge gap in the market that we intend to capitalize on.”

Xpert Sydney aims to leverage the company’s existing European and Middle Eastern experience to better answer global briefs and help Australian businesses grow, by offering unique services including; insight & research, innovation planning & strategy, product development, ideation workshops, brand creative, 3D prototyping, web and mobile development.