MADC announces comeback with c&p co-ECDs Jim Ingam and Ben Couzens as presidents

As the oldest advertising club in Australia, the MADC has a proud history of supporting and celebrating creativity in Melbourne, with its mainstay being the MADC Awards and the party that went with it. However declining entries made the show financially non-viable and put the future of the club in jeopardy.

But with the announcement of a new era for the MADC comes the announcement of two new presidents, cummins&partners co-ECDs Ben Couzens and Jim Ingram, to help continue fostering and promoting creativity within the Melbourne advertising community. And it also comes with a fresh approach to celebrating the work.

Says Couzens and Ingram who have worked their entire careers together in Melbourne: “We’re immensely proud of the Melbourne advertising community and we understand the huge role MADC has played in galvanizing this industry, since long before we came along. The committee have done a cracking job maintaining the relevance of the club since the award show ceased and we want the MADC to do more than just survive. We want it to thrive.

“We understand the way the awards landscape has changed and the pressure this has placed on all local shows. We don’t want to compete with Cannes, or any other show. But we do want to celebrate the ideas and thinking that capture people’s attention in our market, so a new format is in planning that will won’t cost a bomb to enter, making it accessible to the whole creative community.”

MADC was famous for its Award Show After Party and despite no Award Show this year, MADC will still be going ahead with an After Party on November 27.