Priceline launches integrated campaign and online Health Tracker via SiSU Wellness

This month, Priceline Pharmacy is launching a new integrated marketing campaign – The Beauty of Health.

The initiative is focussed on improving the health and wellbeing of Australian women through the launch of an online ‘Health Tracker’ created by SiSU Wellness, and free in-store health checks in 223 Priceline Pharmacy stores nationwide.

The Health Tracker invites Australian women to take part in the Health Tracker, an online survey (www.priceline.com.au/healthtracker) which analyses vital health statistics (including blood pressure, BMI and cholesterol levels), lifestyle, emotional and social behaviours.

Upon completion of the survey, participants are given a health score that benchmarks them against others in their age group. Priceline Pharmacy’s 4.7 million Sister Club members will be given the added opportunity to follow one of four 12-week health programs which focus on healthy ageing, weight, sleep or stress, with the aim of improving their overall health score.

The Beauty of Health builds on the successful ‘What’s Your Health Age?’ campaign which saw 60,000 Australians participate in a comprehensive health and lifestyle survey which was designed to determine if our ‘health age’ matches our actual age.

Says Mark O’Keefe, general manager – marketing, API: “The Beauty of Health campaign is an extension of our heightened focus on communicating our health and wellbeing credentials to consumers, and reminding them of the importance of looking after themselves both on the inside and out.

“Our Sister Club members are an important audience for this campaign so it’s important that we continue to offer them new and exclusive offers, experiences and services to keep them coming back for more.  That’s what the Health Tracker is all about; providing personalised information and advice to those customers and reminding them of the value they get by being a member of the Sister Club.”

A panel of health experts including Dr John D’Arcy, Australia’s original television doctor and clinical psychologist Dr Suzy Green from The Positivity Institute, are supporting the initiative, along with campaign ambassador Lindy Klim, founder of lifestyle blog ‘Sportluxe’ Bianca Cheah, and Priceline “Health Sisters” Ita Buttrose and Ada Nicodemou.

Priceline Pharmacy will promote the campaign in all stores nationwide and through catalogue and online channels.