Taylor Wines appoints Mr. Wolf as new creative agency partner following a competitive pitch

Leading Australian winery Taylors Wines has appointed Mr. Wolf as its lead creative agency following a competitive pitch.

This marks an important step for the family-owned Clare Valley winery, which has a growing range of premium and ultra-premium wines and more planned for the coming months and years.

After shortlisting a number of agencies both large and small, Taylors set a real-life creative test to determine the result.

Says Cameron Crowley, chief marketing officer, Taylors Wines: “After seeing some great presentations, the team at Mr. Wolf just stood out – they really got our brand and delivered exciting and fresh creative thinking. Their ideas went well beyond the brief and it was great to see an agency thinking about our whole business and not just our communications.”

Says Miles Omodei, senior brand manager, Taylors Wines: “We were looking for a creative partner that could analyse the challenges our brand faces and present interesting creative solutions to these. Mr. Wolf presented some really thought-provoking work.”

Managing Partners of Mr. Wolf Richard Carr and Tony Singleton said they believed their alternative approach and bespoke senior team were the reasons behind the business win.

Says Carr: “Taylors Wines is a progressive and ambitious business. We’re honoured to have the opportunity to partner with such an iconic Australian brand.”

Says Singleton, also head of strategy at Mr. Wolf: “Finding out we were up against some agencies that we really respect was a little unsettling at first, but it just makes the win more meaningful.”

Winning the Taylors Wines account tops off a great few months for Mr. Wolf, being the fifth new business win for the fledgling agency since it opened its doors mid-May.