The Ross Partnership develops new work for Fyna Foods’ Wizz Fizz brand ahead of Halloween

Australian confectionery company Fyna Foods, has appointed The Ross Partnership (TRP) to drive its digital and social content strategy for its iconic Wizz Fizz brand in the lead up to Halloween.

TRP has worked to develop concepts that could communicate the brand values of fun and excitement, through channels that would reach and engage its family targets.

Says Rod Hall, digital & strategy director at The Ross Partnership: “The campaign uses a focused multi-dimensional digital campaign, across premium portals & social channels to heighten Wizz Fizz awareness and relevance for Halloween.”

Says Josh Symons, marketing manager, Fyna Foods: “Wizz Fizz partnered with TRP to create a fun and engaging Halloween campaign, keeping Wizz Fizz top of mind by educating consumers with little known facts about Halloween.”

Agency: The Ross Partnership