Bringing families together: Qantas set to launch major campaign led by blockbuster commercial shot in various locations around the world

CB Exclusive – Campaign Brief can reveal that Qantas is set to launch a major ad campaign within the next fortnight led by a blockbuster commercial, shot in various locations around the world, with the central idea of bringing families together.

But that’s all we know as ‘Project X’, as it has been called, is top secret.