Digital agency Adrenalin Media dance to raise funds for UNICEF Australia this Christmas

For the next 7 days, all staff at Adrenalin Media will be busting moves to raise money for UNICEF Australia.

The agency has created a website www.dancingforunicef.com where visitors to the site can make staff dance and watch it on a live stream. For every song staff dance to, the agency will donate $50 to UNICEF. Between the hours of 3-4pm each day, visitors can pick a song from a playlist and hit the “Make us Dance” button. An air-horn will then sound in the agency office, which means staff have a 10-second mad scramble to reach the dance floor. From there, the music blares throughout the office and it’s a matter of sitting back to watch the talented staff pop an assortment of caterpillars, running mans, sprinklers, twerks, backspins, snakes and bus drivers.

Says Bernie Johnson, agency director: “I’m turning 40 next year, so my doof-doof days are a few years behind me. Most of our staff are much younger and still love cutting shapes, so we thought “why not?” Dancing is already a way of life in the agency, it’s an expression of who we are. If we can raise a bit of cash for UNICEF whilst pulling off some hectic moves this Christmas, then it’s a win-win.”

The initiative also coincides with Adrenalin Media’s 10th Anniversary Year.

To show support, please visit www.dancingforunicef.com, where donations can be made. All money raised will be donated to UNICEF Australia to provide humanitarian assistance to children and mothers in developing countries.