Lion’s Beer, Spirit & Wine Australia hires Ogilvy as new media agency to drive Hahn ATL work

Lion’s Beer, Spirits & Wine Australia business has announced that Ogilvy will join its agency village roster following a competitive pitch process.

At this stage Ogilvy will drive the ATL work for one of Australia’s most popular beers, Hahn.

Says Matt Tapper, national marketing director, Lion Beer, Spirits & Wine Australia: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.

“Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there.”

Says David Fox, CEO, Ogilvy: “We were thrilled to be chosen to lead Hahn Super Dry for Lion. The opportunity is big and the fact we are back on the Lion agency roster is a huge coup for Ogilvy.”