Motor Accident Commission of SA says ‘Grow Up’ in new anti-drink driving spot via Clems, Adelaide
December 3 2014, 12:13 pm | | 8 Comments
Clemenger BBDO, Adelaide has just launched a new anti-drink driving campaign for the Motor Accident Commission of SA.
The spot was directed by The Sweet Shop’s Louis Sutherland.
Client: Motor Accident Commission
Product: Drink Drive
Agency: Clemenger BBDO, Adelaide
Creative Director: Matt O’Grady
Senior Art Director: Amy Weston
Copywriter: Andy Scott
Art Director: Haylie Craig
Agency Producer: Holly Horne
Production Company: The Sweet Shop
Director: Louis Sutherland
Producer: Larisa Tiffin
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
DOP: Geoffrey Hall
Art Director: Obie O’Brien
Editor: Jon Holmes
Post Production: Method Studios, Melbourne
Music – Composer: Grayson Gilmour
Sound Company: Final Sound, Melbourne
8 Comments
So if you get pissed just let your kids drive you home? What?
thats what i got from it too
Wow, that really made me take a good look at myself and I was immediately reminded that I’m an adult who doesn’t respond to judgmental children waving a cliche finger in my face.
This concept seems more interested in being an ad than actually doing some work. Trades authenticity for a “let’s-dramatise-an-appropriate-admonishment” idea. And jesus, what do kids have to do with anything? The fact is, you’re not like a kid if you drink drive. But that’s the take-out. It doesn’t make sense. The idea itself won’t resonate. Feels like the 90s. But; really good insights with the excuses shown. Spot on. It’s those messages that people will connect with. Not the “do ya get it?” idea.
how did that even get through as a concept? It’s stupid mum speak that gets used for everything. the creative is a stinker and dressing kids as grown ups is just distracting execution..
I just saw this for the first time. I think people will definitely start making more sensible decisions when it comes to drinking and driving in SA. The kids are absolute professionals and are creating plenty of talk. Great work Clemenger Adelaide!
This commercial disturbes me greatly I find it highly offensive I know the children are actors but to use a child for this sort of ad is so wrong in so many ways they should not be in alcholo ads the government needs to stop selling this highly taxed drug then waiting around the corner to cash in again
I think it’s a brilliantly thought out advert. Sonya – guess what –
It simply states that drink drivers are childish in their lack of understanding of their actions. This does not denigrate the young actors in any way.
All the nay-sayers need to think again before raising thevoices.