Queensland Department of Transport and Main Roads launches ‘Mates Motel’ Christmas campaign via BCM Partnership, Brisbane
BCM Partnership, Brisbane is set to launch ‘Mates Motel’, a new TVC from the Queensland Department of Transport and Main Roads, part of a Christmas campaign designed to discourage Queenslanders from drink driving during the festive season.
The spot, set to go to air on Sunday, was directed by Miles Murphy via Taxi Film Production. The Christmas campaign includes TV, outdoor, radio, social, online, and a web app that lets people design their own personalised motel sign and share it with their friends.
Agency: BCM
Creative Director: Peter Goodall
Art Director: Mike Rolfe
Writer: Peter Goodall
Account Service: Kevin Moreland, Shelley Lewis, Elise Harper
Agency Producer: Shane Ford
Director: Miles Murphy
Producer: Andrew Wareham
Production: Taxi Film Production
Animation and Post Production: Cutting Edge
Digital Creative Director: Steve Mair
Digital Producer: Anna Smith
Digital Designer: Steve Mair
Digital Developer: Julian Thomas
Client: Queensland Government Department of Transport and Main Roads
Client contacts: Karen Pond and Kerrie Tregenza
3 Comments
Sorry to crash the party, but this was done in WA a few years back.
http://www.bestadsontv.com/ad/10887/Poster-Mates-Motel
Nice execution though.
I like the cheese at the end