Thirsty Camel asks Australians: ‘are you thirsty yet?’ in latest campaign via T20 Group, Melbourne
Thirsty Camel Bottleshops has launched a new national TVC campaign via T20 Group, Melbourne. The campaign, ‘Thirsty People’, comprises 30 and 15-sec retail and brand TVCs, along with a 15-sec execution for the popular loyalty program Hump Club.
The campaign will air nationally during the Big Bash Cricket on Network Ten this summer, with a further roll-out in the coming months.
Says Leah Grinter, Thirsty Camel’s director of marketing: “This is our first national TVC campaign in years and we’re telling the ‘thirsty’ story in the camel’s unique voice. It’s based on a simple premise: Australians are thirsty people, we work up a thirst in a variety of ways… digging holes, eating salty things, and through various arduous activities like licking stamps. The campaign talks to our people, thirsty people, and gently says, however you make yourself thirsty, we’ve got you sorted.”