ANZ and Novak Djokovic launch the world’s first social media tennis rally for a good cause
ANZ, together with its new ambassador and world number one tennis player Novak Djokovic, has today launched the #rallyforgood campaign – the world’s first tennis rally on social media to raise money for a good cause.
The campaign invites people to share a photo or video of themselves on social media, hitting a tennis ball, using the #rallyforgood, and then tagging a friend and inviting them to continue the rally.
ANZ will donate AU$2 for every ‘shot’ someone shares on their public social media profile, up to AU$100,000.
The money raised will go to local community programs across the Asia Pacific region, including Tennis Australia’s ‘Tennis Cares’ program, which helps people from all walks of life to be healthy, connected and have hope for their future.
Says Joyce Phillips, ANZ group managing director, marketing and innovation, and CEO Global Wealth: “We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media.”
In addition to Novak Djokovic, Joyce Phillips (@_joycephillips) and ANZ CEO Australia Philip Chronican (@PhilipChronican) will kick off the rally, sharing videos and photos from their twitter profiles.
The campaign commences today with a YouTube video featuring Djokovic and will be supported with TV, radio and digital media. It will run throughout the Australian Open, officially closing on 1 February 2015.
4 Comments
Sorry, but can someone explain to me how asking people to post a photo and tag a friend is “world’s first”? And even if it were a world’s first in a highly abstruse “nobody has used this mechanic to get people to post tennis photos world’s first”, doesn’t mean you should refer to it as one.
He’s standing on the net.
Yes, agree – this is yuck – ANZ should just give the $100K away and save the world another #tag
Pedestrian at best and I agree with @hmmm, just give the money to charity instead of bribing people to promote ANZ.