Dekton by Cosentino unveils new ad with tennis star Rafa Nadal via Nadie: Creative Knowledge
Dekton by Cosentino has launched its new global campaign via Madrid agency Nadie: Creative Knowledge, featuring tennis star Rafa Nadal as the face of the brand which coincides with his visit to Australia for the Australian Open.
Under the title “Dekton. Unlimited.”, the campaign presents the perfect combination of Nadal, whose talent, strength and versatility on any surface have made him a world leader in sport, and Dekton, a product made unique by its resistance, advanced technology, durability, versatility and beauty. Dekton and Nadal are unlimited.
The new advertising campaign entirely reflects this versatility for applications that Dekton offers, placing the tennis star in two large sets, one indoors and the other outdoors, which are completely covered with the new ultracompact surface in the shades of Aura (white with grey veining on worktops and walls), Zenith (matt white on interior and exterior floors) and Strato (grey on wall).
The “Rafa Nadal Academy by Movistar” project, the tennis academy the sporting figure is soon to open in his home town of Manacor, Majorca, will also be an example of all the architectural and design possibilities Dekton offers, as this material will be used on façades, floors and other surface treatments.
Says Santiago Alfonso, director of marketing and communications for Cosentino Group: “This new form of collaboration through which Rafa Nadal becomes the international image for Dekton, our great contribution to the world of architecture and design, fills us with great pride. There are values that we undoubtedly share with Rafa, such as our daily effort, continuous innovation and the endless quest for leadership and success. We like to work with the best, and Rafa Nadal will help us make Dekton a model of success for the world.”
1 Comment
this is the worst ad i’ve seen in a while.