Rebel Wilson busts a rhyme in latest spot to launch Stan via AJF Partnership, Sydney

Screen Shot 2015-01-27 at 10.34.27 am.jpgAJF Partnership Sydney was the creative lead on the launch of subscription video-on-demand service Stan on Australia Day with an extensive multi-media campaign, covering TV, content, outdoor, transit, radio, direct, on-line display, social and performance media.
 
With unlimited access to Stan's entire library of awesome TV and movies for $10 a month, it's fair to say that Stan is a pretty big deal. Starring Australian superstar Rebel Wilson, the TV and content shows an over-zealous Hollywood director as he tries to bring his vision - 'Stan is the biggest deal in entertainment' - to life.

VIEW THE REBEL WILSON SPOT
VIEW THE RAP SPOT
Says Fiona King, head of marketing: "We wanted to partner with an agency that was prepared to push the boundaries while also remaining focused on effectiveness. AJF have been the perfect agency for Stan. It has been a delight working with Digby, Adam and the team."
 
Says Digby Richards, MD, AJF Partnership Sydney: "Launching on Australia Day is apt, given Stan is a significant game changer for all Australians who desire great content for a far more affordable price."
 
Screen Shot 2015-01-27 at 10.35.40 am.jpgSays Adam Rose, creative director of AJF Partnership Sydney: "Collaborating with Rebel, the guys at Rabbit and the team at Stan was an absolute privilege, not to mention a hell of a lot of fun. From consumer groups to pre-launch viewings, the early response to the work has been very positive so we're excited to be rolling out now."
 
Says Owen Trevor, director, Rabbit Content: "Working with Rebel was amazing, funny as you'd expect, but also very collaborative. She really drove myself, Rabbit and AJF to make these as good as they could be."
 
Client: Stan
CEO: Mike Sneesby
Head of Marketing: Fiona King
Marketing Manager: Diana Ilinkovski
Acquisition Marketing: Zway Yee
 
Advertising Agency: AJF Partnership Sydney
Creative Director: Adam Rose
Managing Director: Digby Richards
Creatives: Felicity Buckham and Adam Rose
Senior Producer: Tanya Hairman
Senior Planner: Jemma McQueen
Account Director: Tom Hart-Brown and Katie Loverich
 
Production Company: Rabbit Content
Director: Owen Trevor
Executive Producer: Lucas Jenner
DOP: Stefan Duscio
Camera Operator: Andrew AJ Johnson
Editor: Drew Thompson, Method Studios
Photographer: Nick Wilson
 
Post Production: 9mm
Post Producer: Carli Richardson
Compositor: Ricardo Neves
Graphics: Nick George
Content Editor: Neil Harvey
Sound: Barry Stewart, Sound Reservoir         

2 Comments

Angryman said:

This makes me so aaaaangry

amy said:

i would like to learn how to play the piano in the stan rap ad

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