Rebel Wilson busts a rhyme in latest spot to launch Stan via AJF Partnership, Sydney

AJF Partnership Sydney was the creative lead on the launch of subscription video-on-demand service Stan on Australia Day with an extensive multi-media campaign, covering TV, content, outdoor, transit, radio, direct, on-line display, social and performance media.

With unlimited access to Stan’s entire library of awesome TV and movies for $10 a month, it’s fair to say that Stan is a pretty big deal. Starring Australian superstar Rebel Wilson, the TV and content shows an over-zealous Hollywood director as he tries to bring his vision – ‘Stan is the biggest deal in entertainment’ – to life.

VIEW THE REBEL WILSON SPOT

VIEW THE RAP SPOT

Says Fiona King, head of marketing: “We wanted to partner with an agency that was prepared to push the boundaries while also remaining focused on effectiveness. AJF have been the perfect agency for Stan. It has been a delight working with Digby, Adam and the team.”

Says Digby Richards, MD, AJF Partnership Sydney: “Launching on Australia Day is apt, given Stan is a significant game changer for all Australians who desire great content for a far more affordable price.”

Says Adam Rose, creative director of AJF Partnership Sydney: “Collaborating with Rebel, the guys at Rabbit and the team at Stan was an absolute privilege, not to mention a hell of a lot of fun. From consumer groups to pre-launch viewings, the early response to the work has been very positive so we’re excited to be rolling out now.”

Says Owen Trevor, director, Rabbit Content: “Working with Rebel was amazing, funny as you’d expect, but also very collaborative. She really drove myself, Rabbit and AJF to make these as good as they could be.”

Client: Stan

Sound: Barry Stewart, Sound Reservoir