CB Exclusive: Westpac launches ‘The Land of Forgotten Business Dreams’ campaign via DDB
In a new campaign for Westpac launching tonight, DDB Australia has launched a TVC that offers Australian business owners and budding entrepreneurs a way out of ‘The Land of Forgotten Business Dreams’. It encourages Australians to turn their great ideas into great businesses.
Supporting media features the characters from the campaign trapped in digital OOH and digital display.
Says DDB Melbourne chief creative officer Darren Spiller: “This campaign is an open invitation to entrepreneurs and businesses to set their thinking free.
“It seems everyone you bump into has an idea they’d like to bring to life. It could be an online start up or a new product; it could be expanding an existing business or buying into a franchise. These ideas have the potential to be life changing, but so many of them remain just that – ideas. We want to change that.”
Westpac’s Head of Marketing and Brand, Elaine Herlihy said the campaign reflected Westpac’s long-standing support for business, going back nearly 200 years.
“Since our beginnings in 1817 as Australia’s first company we have backed Australian business ideas; the big and the small,” says Herlihy. “We are proud to continue our long history of supporting great business ideas and helping business to prosper with expert advice. This new campaign reflects our commitment to Australian small businesses, which are the backbone of our economy. If business prospers then we all prosper.”
Adds DDB Australia CEO, Andrew Little: “Australians are ‘ideas people’ and always have been. Often they just need backing to turn their ideas into reality so who better than Australia’s first company, Westpac, to support the nation’s small businesses”.
Agency: DDB Australia
Chief Creative Officer: Darren Spiller
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Mike Fritz
Head of TV: Simon Thomas
Senior TV Producer: Tuesday Picken
Digital Creative Director: Steven Skrekovski
Digital Art Director: Mark Seabridge
Senior Digital Designer: Marcus Ng
Senior Digital Producer: Charlie Crang
Managing Partner: Mandy Whatson
Senior Business Director: Kristofer Taylor
Planning Director: Nick Andrews
Production Company: Revolver
Director: Leo Woodhead
Executive Producer: Michael Ritchie & Pip Smart
Line Producer: Nikki Smith
DoP: Germain McMicking
Post Production & Visual Effects: Method Studios, Melbourne
Visual Effects Supervisor: Jason Hawkins
Editor: Peter Sciberras
Colourist: Edel Rafferty
Casting: Peta Einberg, Peta Einberg Casting Pty Ltd
Audio Production: Flagstaff Studios
Sound Designer: Paul Le Couteur, Stevo Williams
Producer: Brodie Flint
Music: Karl Richter, Level Two Music.
Client: Westpac
Elaine Herlihy – Head of Marketing & Brand
Geoff Ikin – Head of Advertising
Bella Howe – Senior Advertising Manager
Charmaine Bingwa – Senior Advertising Manager
Tim Barrett – Advertising Consultant
13 Comments
Mike ‘Mike’ Fritz and Chris ‘Hank’ Hanrahan. Top ‘top’ stuff.
A good campaignable idea. The story is super compressed for a 30 though. Seems like one idea that could justify a two-minute version to launch.
My god that’s half-baked.
I really liked this idea when I read the title but I found the execution very confusing.
Oh well, they’ve had a good run on this account, you can’t win them all.
would love to see old cd guy’s land of forgotten advertising dreams…
Problem is, the people who create and run businesses are generally more motivated, intuitive and successful than the Westpac bankers they deal with. A campaign that understood that would have a greater chance of success.
I’m not a fan. Seems a bit vanilla could have gone a but harder.
Old CD guy, shut up. This idea is epic and for someone like a bank to agree to make an execution like this is an achievement in its self. Go watch a Burkes Backyard re run bro.
Ad Banker, if you found it confusing I cant imagine what happens when you wake up in the morning and theres not milk for your cereal, “Do I just have it with water? Or should I just have toast? Dear god I’m so confused, please help 420blazeit!!!”
Great ad, epic execution. Well done DDB.
I concur with 420blazeit. We’ll summed up, and with such a marvellously entertaining yet truthful retort. Great art direction, nice copywriting and impeccable head of TVing.
Dear 420blazeit and 420blazed,
I think you’re wrong. The execution is written by paid employees, addressed to paid employees and lauded by paid employees. This ad fails to understand the psyche of the entrepreneur and certainly doesn’t celebrate them, or the motivators that drive them. So, I’m not surprised paid employees laud it, but I doubt any self-starter, employer will.
420blazeit and 420blazed…aka DDB melbourne staff member. Shut up.
The old bloke with long beard in the ad is my pop!! So proud of him!!
The old fellow in the white beard must be about 110 how could he manage that part must be strong for his age.