Members Own Health Funds launches national TV and digital campaign via The Shannon Company
Fifteen health funds from across Australia have today launched a national TV and digital campaign Melbourne based behavioural change specialists, The Shannon Company, targeting the dominance of Medibank and Bupa.
In a move mirroring the highly successful Industry SuperFunds movement, the health funds representing 18 individual brands have created Members Own Health Funds as an umbrella marketing brand and symbol.
The campaign highlights the fundamental philosophical difference between funds like Medibank, AHM, nib, Bupa, and those that are part of Members Own Health Funds.
A managing partner with The Shannon Company, Ian Forsyth, said the national TV and digital campaign will shake-up the industry.
Says Forsyth: “While each of the Members Own health funds have been successful in their own right, by pooling their resources and creating the Members Own brand and symbol, they’ll gain a national presence not available to them individually.”
“These Australian health funds already have more than 2.5 million members and they’re compelling alternatives to funds run to benefit investors or overseas owners.
“The multi million dollar campaign comprising 45, 30 and 15 second TVCs and a range of digital elements will mean many more Australians will become aware of Members Own funds and the benefits of membership.”
Members Own Health Funds comprises:
ACA Health, Australian Unity, hbf, gmf, Latrobe Health, GMHBA, Navy Health, Defence Health, people care, rt health, Phoenix Health, Frank Health Insurance, Teachers Health, TUH, Uni Health, Health Partners, Police Health, and St Lukes Health.
1 Comment
Couldn’t you find a better symbol?
http://www.red.org/en/