Mi9 launches true cross device targeting solution

Advertisers can now deliver a consistent message across desktop, mobile, tablet and XBOX with the launch of Mi9’s true cross device targeting solution.

Leveraging Mi9’s powerful scale of data, including Microsoft’s 14.2 million registered IDs, a single ID now identifies users as they migrate between devices, allowing a consistent, seamless advertising message to be served across the entire Mi9 portfolio, including Daily Mail Australia, MSN, Skype, Outlook and XBOX.

Says Emma-Jayne Owens (pictured), director of sales, Mi9: “The launch of mobile audience targeting ticks the final box for us in being able to identify an individual throughout their daily content journey across any device.

“The great benefit of the unifying ID is that it allows us to tie multiple devices to each user and talk to that user explicitly.

“As audience behaviour continues to drive consumption across multiple devices, this is a significant benefit for brands wanting to connect with current and potential customers wherever they are. The approach to delivering a fully responsive ninemsn network, now coupled with our ability to target users across devices, continues to deliver Mi9’s aspiration to put audiences at the centre of every solution.”

Says Peter Wiltshire, group sales and marketing director: “Nine Entertainment Co.’s commitment to cross platform media solutions sees us continue to lead the innovation of products and services in this space. Our aim is to extend this targeting capability beyond device, to a world where clients can seamlessly transact across platforms.”