Seafolly Australia launches brand new campaign featuring supermodel and ambassador Gigi Hadid

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PRE2015_RGB_-CABANA_1.jpgSeafolly Australia has launched its new campaign featuring new brand ambassador and international supermodel Gigi Hadid.

Says Anthony Halas, CEO, Seafolly: ”Gigi represents the true Seafolly girl; she is fresh-faced, fit, confident and was born on the beach. We are delighted to partner with her as we embark on our global journey and exciting new phase of expansion.”

Born in sunny Los Angeles, California, the daughter of Dutch Supermodel Yolanda Foster has built an enviable career, modelling for luxury global fashion brands and regularly gracing the international pages of VOGUE, V Magazine and Harper’s Bazaar. Gigi has a cult social media following of over 2 million fans who follow her globetrotting life which embodies the Seafolly spirit of sun, sand and freedom.

Says Hadid: “My love for Australia is deep. Growing up on the beaches of Malibu I have lived in a bikini for as long as I can remember and being the ambassador of such an iconic swimwear brand is something I’m very proud to be a part of.”

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This is Gigi’s first international campaign for an Australian brand and a coup for Seafolly.

Seafolly Preview, was captured by renowned fashion photographer Enrique Badulescu. Set against the confectioner-sugar sands, jade-green water and bright sun of the visually spectacular peninsula town of Tulum, Mexico. The striking blonde displays her sun kissed figure and models the latest styles, colours and prints from the new collection – a fresh update to popular stories. 

Hadid joins a global portfolio of past Seafolly faces including Martha Hunt, Behati Prinsloo, Jess Hart, Miranda Kerr and Catherine McNeil.

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