Spotify captures moments connected to music in new Instagram campaign via Switched On Media

Spotify Australia is rolling out the music service’s very first Instagram campaign, focussing on capturing emotional moments connected to music via Switched On Media.

Incorporating the hashtag #spotifysummer the ad campaign, which runs until the end of February, aims to raise further awareness of the leading music streaming service amongst 15 to 24-year-old music fans across Australia.

The series of five playful creatives centre on light hearted emotional moments ranging from post-festival inertia, the beloved Aussie road trip  as well as nights of music-induced passion.

Says Serena Leith, marketing director ANZ: “The campaign focuses on emotions we can all connect with that are fun, disruptive and reflect the real Spotify listener experience. While particular artists may be polarising, we know music experiences are unifying.”

The #spotifysummer spot marks the first Instagram campaign for the music service globally.

Says Leith: “Paid social media campaigns will play an increasingly important role in Spotify Australia’s marketing strategy throughout the rest of 2015.”

Media planning and buying by Switched On Media.