Sydney strategic insights consultancy Jigsaw appoints John Matthews as managing director

Jigsaw, the strategic insights consultancy championing creative approaches to data and research, has today announced John Matthews as managing director.

A highly regarded brand strategist, Matthews brings more than 20 years of strategy and research experience to Jigsaw. Matthews joins Jigsaw after 3 years as director at Loop Brands, where he was instrumental in transforming the packaging company into an award-winning brand design agency. Matthews has also held positions as head of strategy at Landor Associates and Blue Marlin. He has led strategic and creative programs for major brands such as Kellogg’s, Microsoft, ANZ and Mirvac.

Says Matthews: “I started my career in research, and I have a real love and respect for insight and its power to transform brands. My primary focus at Jigsaw is to lead a team that pioneers creative thinking and new approaches to keep our clients a step ahead of the competition. Challenging insights represent a real competitive advantage for brands and I want Jigsaw to be the first port of call for clients who want to use them to drive innovation and growth.

“Jigsaw has a reputation for quality people and quality insight that’s second to none.  I’m looking forward to bringing a creative and innovative edge to our amazing team steering the agency towards continued success.”

Says Matthew Melhuish, chief executive officer of Enero Group Limited: “We are thrilled to welcome John to Jigsaw. John has worked with blue-chip brands for two decades, delivering insights that connect brands, consumers, and trends, and his energy and enthusiasm make him a clear choice for Jigsaw. I look forward to seeing Jigsaw continue to deliver excellent results under John’s stewardship.”

Twenty-one years young, Jigsaw begins 2015 with a team of twenty staff in their Surry Hills office in Sydney, with new hires under way to support business growth. A combination of creative methodologies and an eclectic senior team has seen Jigsaw become a leading name in FMCG, retail, financial services, and healthcare industries.