Dimmi to launch ‘The First Date Butterfly House’ at Taste of Sydney via The Change• Community
This week, Dimmi, Australia’s online restaurant reservations website, is set to launch its first ever brand campaign via The Change• Community and The Otto Empire at Taste of Sydney festival on Thursday, March 12.
The campaign is designed to encourage diners to ‘Reserve the moment’ as opposed to just the meal when making a restaurant reservation. After all, moments are the real reason why Australians eat out.
For Dimmi, it’s more than just being in the business of hospitality, Dimmi in the business of moments. Its online booking system helps inspire life’s moments by connecting diners with the ‘right’ restaurants, enabling each moment to be the best it can be.
To kick off the ‘Reserve the moment’ campaign around Australia, Dimmi is bringing to life one of the many 
memorable moments that are shared in restaurants every day the all important ‘first date’.
Says Stevan Premutico (left), CEO and founder of Dimmi: “When we decide to eat out, it’s the moment that is the real driving force behind a reservation. Whether it be a first date, a business deal, a 30th birthday or a catch up with a mate, the special moments are being reserved in restaurants.”
At this year’s Taste of 
Sydney festival, which kicks off on Thursday 12th of March in Centennial Park, over 26,000 Taste attendees will be invited to step inside the First Date Butterfly House to experience first date butterflies all over again.
Says Premutico: “The First Date Butterfly House is a beautiful way for us to bring a key moment, like a first date, to life.”
‘Reserve the moment’ will form the backbone of the company’s marketing and communications campaign moving forwards. The First Date Butterfly House is just one of many ways that this will come alive.
Says Guy Rooke, founder and ideas director of the conscious communications and ideas company The Change• Community: “Moments are what a great life is all about. So it’s a pleasure to be working alongside Dimmi to hone their offering and communicate it to the world. Dimmi genuinely care about helping make people’s lives richer, and we believe they’ll be able to do this on a grand scale, one booking at a time.”
Check out the First Date Butterfly House at Taste of Sydney festival from Thursday 12th of March to Sunday 15th of March.