Forty Winks appoints AJF Partnership Melbourne as new agency partner taking over from McCann
Forty Winks has today announced the appointment of AJF Partnership as its new creative agency, following a competitive pitch.
AJF Partnership will strategically drive the creative direction of the Forty Winks business. The appointment follows on from AJF Partnership Melbourne being named Australia’s Effective Agency of the Year at the Effie Awards in 2014.
Incumbent creative agency McCann will work with Forty Winks until the end of this financial year.
Says Con Dekazos, CEO, Forty Winks: “We’re thrilled to welcome AJF Partnership on board to take on a full creative and strategic remit for our brand. The Australian agency is very retail focused, and we trust that we will move into the future with a strong agency partner to execute the next creative phase of our iconic brand, and to continue to strengthen our brand presence in Australia.”
Dekazos said the relationship with McCann remains strong, despite the decision to review.
Says Dekazos: “We’re pleased with how our brand health is tracking and want to thank McCann for launching our re-positioning last year, with the aim to change lives through a better night’s sleep, a move that led to a significant lift in turnover and market share.”
Says Andrew Fabbro, founding partner at AJF Partnership: “AJF Partnership is excited to have another great Australian brand in Forty Winks as its newest partner. They are excellent people to deal with, and we are confident that our strong cultures will work well together to help Forty Winks produce effective work that results in continued growth.”
The announcement follows a significant milestone for Forty Winks, as the franchise business celebrates 30 years of bringing Australians a better night’s rest. Founded in 1984, the retailer has redefined the bedding landscape to grow into the respected Australian icon it is today, offering a large range of beds, bedding, bedroom furniture, children’s furniture, mattresses and bedroom accessories across its 92 stores nationwide.
5 Comments
*yawn*
You’ve really had to dig deep to find a negative in a new business announcement, Wow. McCann IP address?
Go back to sleep. There’s nothing more tiresome than passe, glib comments on CB.
No, 1:37, this really is a dull-as-ditchwater announcement. Absolutely nothing to see here.
I commend your correct usage of ditchwater, but disagree there’s any need to say something’s boring if they find it not to their taste.
It’s more boring than the actual thing they found boring.
Ditchwater? You learn something new every day. Glad I clicked.