Frost*collective’s annual report drives the point home for food rescue charity OzHarvest

Frost*collective has created an innovative annual report for food rescue charity OzHarvest, realised in the shape of a delivery van – the organisation’s most recognisable icon.

The work follows on from award winning annual reports created by Frost*collective for 2012 and 2013, with this year’s report focused on celebrating OzHarvest’s 10th anniversary.

The OzHarvest annual report is a key communication tool for the charity to educate consumers on their important work and achievements on a yearly basis. It not only needs to showcase OzHarvest’s key pillars of food rescue, education and engagement, food rescue data and required financial reporting, but also create top of mind consumer awareness about the work OzHarvest does locally and internationally. The response from Frost*collective, was to design a memorable promotional piece with a life beyond that of a traditional annual report.

Putting OzHarvest’s iconic van motif into physical form was a playful extension of the visual identity, also design by Frost*collective in collaboration with Droga5, creating a ‘vehicle’ for the OzHarvest story.

Bold typography highlights the key themes of the year and easy-to-digest infographics are used to convey significant data. Inspirational quotes that tell the OzHarvest story from the perspective of those within the organisation or who are supported by it, give a tangible, human face to the work. The unusual shape of the report itself, presented in-built tabs to hold design elements such as section titles, icons and page numbers.

The annual report was released in both printed and digital formats in tandem with the Book of Thanks, a digital publication listing all of the various donations of professional services, monetary and food donations, volunteers and in-kind donors to OzHarvest this last year.

Says Vince Frost, CEO and executive creative director of Frost*collective: “Making an annual report a book that you want to keep and pass on, is a real challenge. With this year’s report we aimed to achieve that by making it both fun and tactile, but also true to the ethos of waste reduction that is at the heart of OzHarvest’s mission, right down to the production of the report,

communicating this message at every touch point.”

Ronni Kahn, founder and CEO of OzHarvest, is thrilled with this year’s design.

Says Kahn: “Vince and Frost*collective have set the bar very high with the previous annual reports they have designed for us and this year’s report has once again exceeded all our expectations. We thank the team at Frost* and Green and Gold who printed these books for their amazing commitment and contribution to helping OzHarvest share and deliver more goodness.”

As well as creating OzHarvest’s brand and identity, Frost*collective have been involved in numerous other projects since taking the charity on as a pro bono client in 2012, including Think.Eat.Save events partnered with the United Nations Environment Programme, annual fundraising event, the CEO CookOff and the Urban Harvest cookbook, celebrating the 10th anniversary. The 2012 and 2013 OzHarvest annual reports have recognised by D&AD, the Art Directors Club (ADC), Applied Arts Magazine, the Create Design Awards, Graphis and most recently, the AGDA (Australian Graphic Design Association) Design Biennale Awards.

OzHarvest is a for-impact organisation that rescues excess food that would otherwise be discarded. This excess food is distributed to charities supporting the vulnerable in Sydney, Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Newcastle and Perth. To date, OzHarvest has delivered more than 30 million meals to people in need, equating to 10,000 tonnes of surplus food diverted from landfill. OzHarvest collects high quality surplus food from 2,000 food donors and distributes to more than 600 charitable agencies with a fleet of 23 yellow vans on the road and growing.

Client: OzHarvest

Account Manager: Jarred Katzenberg