Fuji Xerox launches new ‘Your printer has something to tell you’ campaign via The Hallway
This week sees the launch of The Hallway’s “Your printer has something to tell you” campaign for Fuji Xerox.
This B2B campaign is designed to raise awareness of the full potential of Fuji Xerox Managed Print Services and drive sales conversations.
Business decision makers are first of all sent a link to a two minute film in which an office printer – whose voice Stanley Kubrick fans might find familiar – engages a bemused office worker in conversation. This is followed by a video brochure in which the printer delivers a personalised pitch to improve efficiency and save time and money.
Says Simon Lee, ECD and joint owner, The Hallway, who also directed the films: “A potent combination of entertainment and smart use of data make this a fine example of the kind of “affective” work The Hallway aspires to. Kudos to Steve and the team at Fuji-Xerox for being as committed to the idea as we are.”
Says Stephen Ball, manager, brand & marketing operations at Fuji Xerox: “There is so much Fuji Xerox Managed Print Services can do to improve a business’s printing efficiency. The Hallway has helped us tell this story in a brilliantly original way that we’re confident will cut through. As the video brochure says: “when was the last time a printer lied to you?”.
Fuji Xerox – Manager, Brand & Marketing Operations: Stephen Ball
Creative Agency: The Hallway
Production Company: The Hallway
Director: Simon Lee
Executive Producer: Carolyn Starkey
ECD: Simon Lee
Senior Copywriter: Steven Hey
Senior Art Director: Dylan Soopramania
Digital Art Director: Jomuel Mananquil
Group Account Director: Brad Smith
Project Manager: Kate Kenna
Senior Digital Producer: Jake Withey
Film Editor: Adrian Barak
Sound Post: Uncanny Valley
Video Post: White Chocolate
25 Comments
Lovely. Simple, funny and a tad freaky.
x
https://www.youtube.com/watch?v=r6TsxDGtMpA
Nice one guys
Love this.
Great stuff Hallway.
Clever, funny and very fresh for the category.
Not one to normally dump on people for having a go, but that was boring and unfunny as shit.
A 30 second idea boringly stretched out to 2 minutes.
Great stuff D&S. Nice one.
https://youtu.be/BuGnT1EYvBA
Time for a new creative department? Or a new agency?
Why would you PR this?
Ouch. Got bored after 20 seconds and changed browsers. Why do people think content works? Why make something that goes for 2 minutes when you could cover it in a quarter of that time?
Remember when people used to submit things with an idea in them? Can’t wait to see this to ‘go viral’.
Dave? You’re my wife now!
Funny stuff, especially for B2B.
Congratulations on getting your first thought up. Straight down the pub.
So, you play the client the scene from the film and you say cleverly, “Precisely, we’ll spend your money copying this! Awesome, or what!” And then you offer a genius smile.
This is hidiously boring.
Funny script, well shot, nice pen gag. Solid work. I’m sure the brochure will work its arse off.
Too long and really boring.
Almost as unfunny as that motorbiking movie they made.
From someone who has worked on IT brands – great to see something interesting in an uninteresting category AND actually relevant to the IT audience.
Fuji. This is dreadful. Hallway whoever you are, dreadful too.
Really? I waisted 2mins of my life watching that. Do you guys just stick any campaign up on this website. Keen to know as I’m thinking of selling my car and I’ll be creating a web ad which will live on this website called car-sales. It’s going to be awesome. I’ll make sure I submit it when it’s ready.
Don’t polish your own turd. Let a really good director do that for you.
I like it.. But the shorter brochure film is a lot better in my opinion… Agreed it is indulgent in its extreme length. But great job for the category…
I laughed, then fell asleep.
If only The Hallway had a few more staff left to post positive things about this.