Australia’s leading independent publisher Allen & Unwin engages Zuni to create digital strategy
Australia’s leading independent publisher Allen & Unwin has engaged digital marketing consultancy Zuni to create a digital strategy for their business that reflects industry best practice and the needs of the ever-evolving world of book publishing and content distribution.
Innovation and technical developments have completely changed the way books are written, produced and consumed. The publishing landscape; from authors, editors & publishers, through to the printers, retailers, readers and including those who review them will have felt the impact of new technologies.
Says Zuni MD Mike Zeederberg: “Publishers have had to embrace the digital world and seek ways to maximise the opportunities that new technologies and social platforms present. They need to fully understand the changing needs of their audiences in order to continue to drive sales and help evolve revenue models.
“Zuni is excited to be working with award-winning publisher Allen & Unwin. It’s an exciting space to work in, with endless potential to develop a robust digital strategy, with a strong focus on measurement and tracking, refinement & ensuring the businesses digital activity links to their businesses objectives.”
Allen & Unwin publishes around 250 new titles each year including literary and commercial fiction, a broad range of general non-fiction, academic and professional titles and books for children and young adults.
“Zuni’s experience both directly working with book publishers and more broadly across the role of digital in the business of content distribution meant they were the ideal partner for Allen & Unwin in creating our digital framework,” says Jim Demetriou, Group Sales & Marketing Director, Allen & Unwin.
1 Comment
Hello,
I was most interested to learn of Allen & Unwin appointing the Zuni Consultancy to embrace the digital world and seek ways to maximise the opportunities that new technologies and social platforms present. I was also interested to learn of Zuni’s need for understanding changing audience needs (and presumably tastes) in order to continue to drive sales and help evolve revenue models.
Does this embrace genres other than – the usual crime, drugs, sex, murder, terrorism, medical, legal, horror, or sci-fi ? – OR – do good, interesting stories involving musicians and their musical world interest A & U and Zuni? – do they foresee books / e-books about the world of music emerging as a saleable genre?
With a target of around 250 books a year – does Zuni’s MD Mike Zeederberg and Jim Demetriou, Group Sales & Marketing Director, Allen & Unwin feel it is worth developing and capturing a niche book market in the form of novels and non-fiction about musicians and music?
I’d would be most interested in your feedback – many thanks & regards,
Doug Hutchinson