Dogs don't judge: new Pedigree brand campaign launches via Colenso BBDO, Auckland

Dogs Don't Judge[BUSH].jpgThe first execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in the Business section of today's NZ Herald.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, three of which have been released today with more to be unveiled over the upcoming weekend.

PLAY THE OLD SWEATPANTS SPOT
PLAY THE WHACK JOB SPOT
PLAY THE LOTTERY SPOT

6 Comments

uh-oh said:

Dogs don't judge. Cannes jurors do. And already have.

"That's the great thing about pets. They really don't care."

https://www.youtube.com/watch?v=YWgTCp-D5CY#t=22

https://www.youtube.com/watch?v=TMQXU-lPtw0


shane said:

is it just me or does it seem like every piece Colenso now release, it's just tired and expected? They seem to be lacking some of the original thoughts they're famous for.

Long Memory said:

Exactly what I was thinking the moment I saw it, @2:24PM. Surely Colenso didn't nick this campaign and hoped no-one would notice? Say it ain't so, Joe!

adland at its best said:

adland at its best

So if dogs can't judge said:


You can feed 'em absolutely anything.

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