Fiji Airways appoints iris Sydney as its creative agency of record for an additional two years

Fiji Airways, Fiji’s National Airline has announced that it has appointed iris, the global creative innovation network, for an additional two years as its creative agency. iris Sydney was appointed for an initial one-year period last year following a competitive pitch.

iris will now be tasked with leading delivery of strategic and creative brand activity, as part of a new two year contract, in order to build on the positioning for Fiji Airways – and stimulate awareness and demand for the airline.

iris started working with Fiji Airways in April, 2014 to build up long term brand awareness following the airline’s rebrand from Air Pacific. Partnering with the airline across every stage of the customer journey, iris then launched a campaign with participation at the core; Welcome To Our Home – highlighting the truly distinctive and personal Fijian spirit of the brand.

The latest iteration of this brand platform was the ‘Home Away From Home’ campaign film featuring surfing legend Kelly Slater, talking of his love for Fiji after 20 years of visiting the country, and the warmth of the welcome that has become a signature of the new brand identity.

Says Penny Dixon, managing director, iris Sydney: “It has been an incredible journey so far, working with the Fiji Airways team. From the start we wanted to show that Fijians are the most disarmingly warm, caring people – and that character is built into the Fiji Airways brand. We are looking forward to continuing this journey, and gaining more customers from all of Fiji Airways source markets.”

Says Stefan Pichler, Fiji Airways board director: “The team at iris have done a brilliant job of communicating the unique warmth, care and welcoming national personality that we believe only Fiji has. The ‘Welcome To Our Home’ campaign went above and beyond to showcase the distinctly different, boutique airline service offered by Fiji Airways. We have ambitious goals to become the world’s leading boutique airline and  look forward to what we’ll be able to create with iris over the next two years.”