Match Media wins Ardent Leisure account

Match Media has announced it has been appointed to handle the $10 million Ardent Leisure account.

Ardent Leisure Group is an international owner and operator of premium leisure and entertainment assets including theme parks (Dreamworld, SkyPoint Observation Deck, SkyPoint Climb and WhiteWater World), bowling and laser skirmish centres (AMF and Kingpin Bowling), health and fitness centres (Goodlife Health Clubs and Hypoxi Body Contouring), marinas (d’Albora Marinas) and a growing portfolio of family entertainment centres in the US (Main Event).

Says John Preston, founder & CEO of Match Media: “We are delighted to partner with Ardent Leisure.  Each business unit is at an exciting stage of development and we are really looking forward to contributing to their future growth through our media smarts and digital and analytics capability.”

Says Deborah Thomas, CEO, Ardent Leisure: “The review was conducted to identify a media agency that was well equipped for the digital future and offer a high level of analytics to contribute to our business intelligence. Match impressed us in these areas, as well as offering Ardent an innovative and integrated customer engagement strategy and media solutions under one roof.”

The appointment is effective immediately with Match taking on the media responsibility from 1st May.