Orchard appoints former Imagination CD Lyndon Hale to the role of executive creative director

Orchard, has bolstered its creative ranks with the appointment of Lyndon Hale as executive creative director.

Prior to joining Orchard Lyndon was creative director at Imagination working with clients including Commonwealth Bank, Telstra, Amex, MCA, City of Sydney etc. Before that Hale was ECD at Bullseye with responsibility for the creative offering across four offices in Australia and South East Asia.

Lyndon is a 26 year veteran of the marketing industry, with a career that has spanned South Africa, the UK and on to Australia in 2007 to be ECD and managing partner of Tongue (sold to STW in 2010).

He has worked ATL BTL, integrated and digital as a creative director, and now focuses on the digital sector as he believes in the transformative power of digital for businesses in the new networked economy.

Hale has won awards both locally and internationally including D&AD, Cannes Cyber Lion, New York Festivals, Clio, IAB UK & Australia, IAB Creative Showcase UK & Australia, Loerie and Spada Awards (SA).

Says Wai Kwok, managing partner at Orchard said of Lyndon’s: “Lyndon’s appointment is very exciting for the agency, his deep background in technology and more recent integrated experience was the blend we were looking for.  He’s an important addition to a talented leadership team. As one of the largest independents in Australia we have a very clear charter on how the agency is continuing to grow in the creative technology space. A big part of this is attracting the right type of talent to deliver on this and Lyndon fits the bill.”

Says Hale: “I’ve joined Orchard at a great time, and I hope with the team to be able to produce some fantastic work. We’ve already started to work and win some great clients which the agency is going to share later.”