Special Group nabs Harris Farm Markets account

Harris Farm Markets has appointed Special Group, Sydney as its new brand agency following a recent re-structuring within the marketing team and an intensive pitch process to find an agency partner to help with the evolving needs of the growing business.

Says Martin Walters, Director of Marketing and Customer Experience for Harris Farm Markets: “Special Group entered the pitch as the wild card – being a new entity – but they blew us away with their approach to the pitch, the depth of their senior expertise and their insightful understanding of our business in a such a short time frame. We are really excited about working with them and what this new partnership will do for our business.”

“It’s a business we believe in, driven by people we share values with and a brand so rich in compelling stories just waiting to be told,” says founding partner, Lindsey Evans. “We can’t wait to get started”.