Volkswagen launches new campaign via DDB Sydney to showcase extensive family of SUVs
CB Exclusive – DDB Sydney has launched a new campaign for Volkswagen to showcase their extensive family of SUVs. Volkswagen’s SUV range has been engineered to cater to the outdoor Australian lifestyle with the campaign celebrating Australia’s spirit of adventure.
Volkswagen’s SUV range includes the tough and practical Amarok ute, the comfortable and versatile Tiguan, the luxury Touareg and the spacious and convenient all-wheel-drive Passat Alltrack wagon.
The TVC will be supported by cinema, radio, digital and OOH.
Says DDB Sydney creative partner, Cam Hoelter: “In trying to find a single message that was relevant to four very different Volkswagen SUV’s, we uncovered an insight that suggested most city dwellers feel like they should get out more – so that’s exactly what we suggested – a celebration of Australia’s passion and connection to the great outdoors.”
Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Cam Hoelter
Managing Partner: Amanda Wheeler
Business Director: Carla Hizon
Strategy Director: Samuel Payne
Head of On Screen: Brenden Johnson
Senior TV Producer – Caroline David
Production House: Robber’s Dog
Director: Adam Stevens
Producer: Helen Hendry
Audio: Nylon Studios
Post Production: Method Studios
VOLKSWAGEN
General Manager Marketing – Passenger Vehicles: Ben Wilks
Brand Communications Manager – Passenger Vehicles: Peter Stewart
Marketing Manager -Commercial Vehicles: Ralph Beckmann
Advertising Manager – Passenger Vehicle: Loren Elsegood
12 Comments
Love the track and the baby in the cot. Beautiful VW advertising!
Really really nice. Nicely directed too.
Simple, classy stuff. Not much like that on air at the moment.
Nice enough ad, well executed, but a fairly familiar well worn path really.
Song’s been used plenty of times in ads over the years in various categories,
and particularly with cars.
https://www.youtube.com/watch?v=x9t-RQfXpGY
https://www.youtube.com/watch?v=8PtvPMbS6x4
https://www.youtube.com/watch?v=Ez_XjV3yVmM
Uh oh, I feel a great flood of negativity welling up and about to spew forth in a withering rant. My detractors will be delighted.
Why does every current commercial for a really average-looking family car have people open-mouthed at the sheer beauty of the car as it drives by (in slo-mo of course)? I mean none of them are a exactly the latest Lambo, Ferrari etc etc, are they? No, they are mass-produced boxes with headlights.
These commercials, like the cars themselves and the people depicted (and thus the target audience, no doubt) are so utterly, irretrievably, remorselessly, relentlessly middle-of-the-road. Ugghh!
Don’t hold back?
Is this what constitutes as good VW advertising these days?
Even KIA do better ads than this.
Really dull. And the slo-mo. I do agree with old CD guy.
How about showing it sped up?
I think they’re envious that the drivers are getting out more, rather than of the actual look of the car. It’s pretty obvious if you think about it.
Oh yes, that’s sooooo remarkable and worthy of jaw-dropping appreciation, isn’t it @8:41! We all live behind bars and it’s SUCH a relief to get out a bit.
If these people are anything like me, they’re not staring out of jealousy. They’re looking at those gas-guzzlers and wondering what kind of wanker still drives them.
emotional manipulation of lowest common denominator. only good thing about this is the music which was, once, unlike this ad….. ORIGINAL. VW used to mean edgy, different. now it is all same same same.