Deakin University picks The Royals, Melbourne as creative agency of record after three-month pitch

The Royals, Melbourne has been appointed as Deakin University’s creative agency of record after an intensive three-month pitch involving several agencies. 

Says Steve O’Farrell, director at The Royals: “We’re delighted to be partnering with one of Australia’s most progressive universities in Deakin. Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come”. 

Deakin has a longstanding record for its use of cutting-edge digital technologies while providing highly personalised experiences through a combination of cloud and campus learning. The University is in the top 3% in each of the three major international rankings and has over 50,000 students.  

Says Trisca Scott-Branagan, executive director of marketing at Deakin University: “Deakin University is about inclusivity. By driving the digital frontier we are able to deliver quality education and life experiences that enables our 50,000 students, our staff and the communities we serve, to collaborate in a globally-connected world.

“Within the Higher Education sector, Deakin is known as a leader in social and digital marketing. We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students.”