German premium carmaker Audi reappoints digital agency Holler on new three year contract
Audi Australia Pty Ltd has signed a new three year deal with Sydney-based digital agency, Holler, with a remit for the agency to lead the brand’s digital marketing and communications strategy.
Confirming the contract renewal, Kevin Goult (left), general manager of marketing, Audi Australia Pty Ltd: “Holler and Audi have a proven partnership track record. We have a shared vision of what we need to achieve with the brand and there’s a great feeling of momentum between the teams. We intend to set a new standard for digital innovation, and Holler’s experience and work to date has proven they are the right partner for us.”
Holler’s engagement is multi-faceted across all digital channels encompassing digital strategy, product innovation, CRM & data analytics, as well as digital marketing communications.
Says Mike Hill (above, right), CEO, Holler: “Working with Audi has been a pleasure. The company is collaborative, ambitious and driven. We’re looking forward to delivering innovative work provoking a strong positive emotional response, living the brand’s philosophy of “Vorsprung durch Technik.”
The appointment is effective immediately and will not affect other agency partners.
1 Comment
‘Twas always going to happen, sadly.
‘Feel sorry for all the agencies – above, through, on and below the line – who’ve spent thousands of dollars of their own money in the vain hope and attempt to grab this biz over the last few years.
Perhaps Mr Goult might be better served by not touting this account around town for a while and briefing the ATL agency he’s contracted in perpetuity to use, and educate the Australian auto buyer on what the Teutonic and largely cryptic ‘Doorspring, Clutch, Technicals’ brand line actually means. At least that way, they could somehow justify the exorbitant driveway price tag they’ve paid around the weekend BBQ.