TAFE Queensland unveils new ‘Make Change Happen’ campaign via Publicis Mojo, Brisbane

Publicis Mojo Brisbane has teamed up with Blacklab and Cutting Edge to create the new ‘Make Change Happen’ campaign for TAFE Queensland.

The integrated campaign is the second stage of the Make Great Happen rebrand, which has driven a major repositioning of the TAFE brand in Queensland.

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Aimed at people who want to enhance or change their careers, rather than the usual school leaver market, the 30 and 15 second commercials will be supported by outdoor and digital material.

Jodi Schmidt, CEO of TAFE Queensland: “The Make Great Happen campaign was a major step forward in repositioning TAFE Queensland and celebrating the valuable role of vocational education and training graduates in our community.

“It has had a really positive impact and we are now extending this with the new campaign targeting career changers and upskillers.”

As with the first campaign, the creative team used projection techniques to illustrate the professional possibilities for students.

Says Grant Marshall, director: “Projection mapping was the perfect technique to visually represent making change happen and was incredible to watch it play out in real time as our actors were transformed in front of our eyes. It’s a very complex technique, with weeks of preparation involved to craft the live projection, with all effects achieved in camera.”

Publicis Mojo

Sound: Ross Batten