TEDxSydney spreads + grows great ideas in new campaign to promote the forum via M&C Saatchi

M&C Saatchi has launched a campaign to promote TEDxSydney, the nation’s most eagerly anticipated ideas forums, that starts today.

Fittingly, the central idea for the campaign is ideas and how they grow as they get shared.

The campaign went live this week with OOH installations and digital banners in the lead up to the festival that began this morning.

Following the event the campaign will change gears to drive TEDxSydney community membership through to August.

TEDxSydney is the local incarnation of the global TEDx program whose mission is to propagate ideas worth spreading; to ‘inform, inspire and take storytelling, creativity and actionable innovation to the rest of the world’.

Sydney is the biggest TEDx event in the world with 30 million online views at last year’s festival.

However, many of those were from overseas so the challenge of the campaign is to drive long-term sustainability by engaging a local audience.

Says Remo Giuffre, licensee and founder, TEDxSydney: “It’s important to us that the ideas shared on the TEDxSydney stage each year reach as many Australians as possible.

“The fact that the talks are accessible year-round on the TEDxSydney website and via the app makes this possible. We’re delighted to have M&C Saatchi on board this year to extend our reach leading into and beyond the day of TEDxSydney itself.”