V8 Supercars picks Carat as new media agency

May 6 2015, 10:28 am | BY Ricki Green | No Comments

24_-_Dunlop_Series_-_Practice_1_-_UBET_Perth_SuperSprint.jpgCarat Australia has announced that V8 Supercars has joined its client portfolio with estimated billings over $7M. The win was a combined effort from the Carat Sydney, Brisbane and Melbourne teams. 

 

Carat aims to redefine media and create better client business value through its command of media convergence. Carat is leading and shaping the industry using media in new ways to deliver business value to clients.

Says Simon Ryan, CEO Carat Australia: “V8 Supercars is a great partner for us and we are thrilled to be working with James and his experienced team. V8’s has a great line-up for 2015 and beyond, we look forward to strengthening our partnership along with working with them on broader content opportunities”.

 

Says James Warburton, CEO of V8 Supercars: “Simon and his team demonstrated a strong understanding and affinity to V8 Supercars.  We look forward to working with Carat, broadening the appeal of the sport and focusing on our strategic framework for the future.”

 

Carat welcomes V8 Supercars, Australia’s premier motor sport to its impressive stable of clients including Mastercard, Woolworths, David Jones, Disney, L’Oreal and Mondelez.