Cannes Contenders: Grey Melbourne
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
MS Society Australia: Exhibition MS
Grey Melbourne
The symptoms of multiple sclerosis go unnoticed by everyone except the person living with them.
Inspired by in-depth interviews and stories from those living with MS, photographers captured each symptom in a single image. Facebook comments became briefs for more photographers to interpret as we turned the ugly side of the disease into a thing of beauty. The photography became a touring exhibition and the work from this exhibition used to help doctors and neurologists diagnose and treat people living with MS. Exhibition MS is now used in dozens of hospitals and clinics across the country.
Grey Melbourne
Last year’s Bronze Lion winning campaign resulted in 88% of Victorians defining speeding as anything up to 5km/h over the speed limit. There were 31,000 less speeding fines issued than the same time the previous year and in the six months that followed, Victoria’s road toll was at its lowest in 90 years. Category: Effectiveness.