Carl Robertson + Tristan Viney in Cannes: Day 2
After winning silver last year in the Cannes Young Lions competition, Carl Robertson and Tristan Viney are back, documenting their time in Cannes on their blog, 2 Lions 2 Furious.
How to get laid on Tinder , 3 things I learnt from Tinder founder Sean Rod – By Tristan Viney
Day one of Cannes is over. After the bombardment of knowledge and paying $20 for a beer in a plastic cup (which I obviously stole), the most memorable talk of the day was from Tinder founder and president, Sean Rod.
Love it or hate it, there’s no denying that Tinder has changed the way we meet people. This month, they reached 8 billion connections. To give that some context, McDonalds recently reached 8 billion hamburgers sold. Only Tinder did it in a little over 2 years.
So, how can a tech start-up reach the heights of Tinder? These next three points could be helpful.
1. Solve a real problem and do it in a fun way
We’ve always had the need to meet new people. Tinder just found an extremely simple way to satisfy that need – swipe right for yes. That’s it. The double opt-in nature of the app means there are no barriers like rejection and embarrassment.
2. Remember who you’re building your product for
Sounds simple enough. But it’s too easy to get caught up in your own little bubble and forget why you’re really there. I know I do from time to time. Tinder’s office is in LA and every day they’re surrounded by a diverse range of people, not tech guys. This keeps them grounded and reminds them of who they’re building the product for – regular people.
3. Work towards a fully transparent future
Tinder’s success is founded on the same principals as a successful Tinder date. The more open and honest you are, the better your chances. So think like a tinder user. No one connects long-term with inauthenticity.
Oh, and how to get laid on Tinder? From the founder himself: just be yourself. And it helps if you use a photo where you’re doing something interesting. They have a much, much higher chance of being swiped right. So no close-ups and group photos.
What I learnt from playing with Lego – By Carl Robertson
OK, so today was pretty special. Today we played with LEGO.
In a workshop hosted by Lego and their creative agency, Another, we learned that if you give 30 people the same 6 Lego pieces and tell them to make a duck, you’ll get a lot of different ducks!
This simple demonstration shows the power of collaboration and the number of solutions possible from the one brief. But that’s probably just me post-rationalising being an adult and still geeking out over Lego!
I also learned that there’s a term for my affliction – AFOL, or Adult Fan of Lego.
See more musings and mayhem at www.2lions2furious.tumblr.com.