Finch’s Christopher Nelius shoots Nutri-Grain television spot via J. Walter Thompson, Sydney
June 30 2015, 11:55 am | | 10 Comments
Finch director Christopher Nelius has recently shot a new spot for Nutri-Grain featuring FMX rider Andy Hensel via J. Walter Thompson, Sydney.
The spot ‘Unstoppable’ follows the true story of Hensel as he attempts the impossible.
Director: Christopher Nelius
Executive Producer: Michael Hilliard
Executive Producer: Karen Bryson
Producer: Emma Thompson
Story Producer: Cleo Wyrill
Researcher: Lisa Ryan
DOP: Tim Tregoning
Creative Agency: JWT
ECD: Simon Langley
Associate Creative Director: Will Edwards
Associate Creative Director: Chris Badger
Agency Producer: Amanda Slatyer
Editor: Rodrigo Balart
Grade: Yoomin Lee
10 Comments
Really? Another chapter in this predictable snooze fest? Unstoppable indeed! No teenager is out there seeking a deep and meaningful brand engagement served up on the end of a spoon. It’s incredible how totally out of touch with its audience this campaign is. Plus, doesn’t drive reappraisal amongst mums, so won’t move cereal. Costs a shed load, doesn’t win awards.
What’s the upside?
Nicely done.
Hey self indulgent tripe, we’ve seen a dramatic sales increase, which suggests it is resonating and working. If you want though, post your real name and email and I’d be happy to give you a call and take you through the results we’ve got to date.
When your feeling pissed off some mornings and you don’t even want to get out of bed to face the day, get inspired by Andy. You are awesome ! Andy, totally amazing and a role model to young men and women whose life’s have turned onto the wrong path. It’s not impossible to turn things round and make your life an adventure, never give up ! Well done to you Andy stay strong and focused x
Well said, Will.
Another campaign trying to capitalise on the “Vice” appeal of the 11 minute content mark. Too bad people keep forgetting that the Vice model works because of the Vice brand.
Beautifully directed though for a pretty unoriginal idea.
If this doesn’t move you, nothing will…
Great work, worthy of the 11mins viewing
This is beyond rad!! Seriously! Goosebumps! LEGEND.
3200 likes, 2400 shares, 450 comments for 100,000+ views on facebook.
that is a very good ratio.
seems like a pretty engaged, entertained audience to me.
This is amazing, i cryed god dammit.