GPY&R Melbourne wins Bronze Lion at Cannes Direct Lions for its ‘Donation Posters’ campaign
June 23 2015, 5:02 am | | 3 Comments
Out of a total 83 Lions awarded in the Cannes Lions Direct category, presented tonight in Cannes, Australia has only picked up one Bronze Lion.
GPY&R Melbourne scored the Bronze Lion for its ‘Donation Posters’ campaign for Public Transport Victoria.
The Direct Lions saw Volvo pick up a second Grand Prix via Grey New York for ‘Interception’. In a section with 2,813 entries, 83 Lions were presented.
Australian Winners:
Bronze Lion
GPY&R Melbourne, Public Transport Victoria, Donation Posters
DOWNLOAD THE WINNERS: Direct Winners.xls
3 Comments
I read recently that this was our strongest showing into the LIONS; I would contend right now, this will be Australia’s weakest.
Y&R, the most successful unsuccessful business in Melbourne.
Handy reference for next time guys.
http://www.mobility-trends.com/index.php/tag/billboard
Oh wait…there it is.