Australia scores one Gold Lion and two Silver Lions in the Cannes PR Lions category

Australia has scored one Gold Lion and two Silver Lions in the Cannes PR Lions competition, presented tonight in Cannes.

M&C Saatchi Sydney / Fuel Communications has scored one Gold Lion and one Silver Lion for Optus ‘Clever Buoy‘ and Whybin\TBWA Group Sydney / N2N Communications has scored its Silver Lion for Airbnb ‘Stay With Pride‘.

Says Jaimes Leggett, group CEO, M&C Saatchi Australia: “Winning in PR and Media is testament to the power of big creative ideas entering popular culture and getting talked about. It’s work we’re fiercely proud of.”

Says Vanessa Liell, agency leader, N2N: “We are absolutely thrilled to receive a Silver PR Lion from the Cannes International Festival of Creativity, alongside our client Airbnb for the Stay With Pride campaign. The campaign was about leveraging Airbnb’s sponsorship of the Sydney Gay & Lesbian Mardi Gras and saw us list the world’s first liveable Mardi Gras float. But more important than that – it was about harnessing the power of creativity to start conversations that support Airbnb’s mission to create a world where people can belong anywhere.”

Australian Winners

Gold Winner

M&C Saatchi Sydney / Fuel Communications, Optus, Clever Buoy

Silver Winners

M&C Saatchi Sydney / Fuel Communications, Optus, Clever Buoy

Whybin\TBWA Group Sydney / N2N Communications, Airbnb, Stay With Pride

DOWNLOAD THE WINNERS – PR Winners.xls