Nissan targets Aussie tradies in a new spot for the NP300 Navara via Whybin\TBWA Melbourne
CB Exclusive – Australian tradies have got a lot to look forward to with the arrival of the all-new Nissan NP300 Navara.
The new campaign via Whybin\TBWA Group Melbourne kicks off this week with the launch of the new 60 second TVC on the AFL & NRL Footy Shows (Nissan is a major partner of the Shows).
Nissan Navara has a long tradition of speaking directly to Australian tradesmen. The launch piece, set near Broken Hill, is the story of two tradies, a ridiculously large metal pipe and a clueless truckie – all told in a classic Navara style.
Says Chris Mandile, executive general manager of marketing, Nissan Australia: “We are really proud and excited about the launch of our all-new Nissan NP300 Navara. It’s one of the most important new car launches for Nissan in 10 years, so we needed to make this campaign super memorable. It’s a big, epic ride shot in the Australian outback.”
Further elements of the campaign will continue to roll out over the next fortnight.
Creative:
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Creative: Bruce Baldwin
Production
Head of Broadcast and Content Production: Margot Ger
Production Company: Plaza Films
Director: Paul Middleditch
DOP: Daniel Ardilly
Producer: Peter Masterton
Post Production:
Editorial: The Editors
VFX: Blackbird VFX
VFX Supervisor: Nicholas Ponzoni
VFX Producer: Melinda Jones
Editor TVC’s: Dave Whittaker
Content Editor: Tabata Piccinelli
Grade, Online: The Editors
Music: Nylon Studios
Sound design: Flagstaff Studios
Sound Engineer TV: Paul Le Couter
Sound Engineer Content: Stevo Williams
Exec General Manager Mktg: Chris Mandile
General Manager Mktg: Greg Moore
AU & NZ Marketing Communication Manager: Shalini Suri
Senior Product Launch Marketing Manager: Jeff Parker
Product Launch Marketing Manager: David Dawborn
Marketing Graduate: Melanie Scott Smith
Account Management & Planning:
Group Account Director: Mike Napolitano
Senior Account Director: Damiano Di Pietro
Account Manager: Amelia Van Veenendaal
Account Executive: Angus Forrest
Planning Director: Paul Mayes
Digital Planner: Paul Arena & Harry Steinhart
11 Comments
and that’s what they did.
Ern can sell anything!
I can’t help watching this and trying to work out how many other ads that bearded guy’s been in.
Pretty cool really.
Like a mini action film!
Good job everyone!
Clunky.
Great stuff. Want one.
i can’t help wondering, familiar, how that bearded guy in american sniper was also that bearded guy in silver lining’s playbook. was it just the beard? or the guy? or the bearded guy combo? nice “insight” anyway. ad is pretty flash. but it did have a car in it, driving and car-like and stuff… so is it original? complicated shit. i love advertising, it gives all the nerds space to be… nerdy, and just a bit… dumb. v cool spot everyone involved. makes our job seem worthwhile.
again.
and that is actually a good thing ps
This Navara saves the day scenario feels like a first thought. What does it stand for? It’s a thin idea propped up with a big production. The Hilux campaign in comparison has a more solid idea at the heart. It aims to make the people who buy one, proud they’ve got one.
@familiar too u,
Errr. This isn’t a film. I pay to watch Bradley Cooper. And really, anyone could have played that guy in the Nissan ad, why cast someone who has been in 83 ads in the last 4 years? There’s hardly an undersupply of men with beards in the world.
Lazy.
He looks like Shane jacobsen
Looks like Jacobson sounds like Jacobson, could pass as brothers I reckon.