Toshiba teams up with Japanese artist to create exhibition armed only with a charged notebook in a new campaign via Clemenger BBDO, Sydney

June 25 2015, 7:44 pm | BY Ricki Green | 6 Comments

IMG_3915 (1).jpgCB Exclusive: Toshiba Australia, supported by Windows and Intel, issued a challenge to renowned Japanese artist Tomokazu Matsuyama: Create an entire exhibition en route from Tokyo to Sydney using only a Toshiba Portégé Z20T Notebook and its 17-hour battery life.

The new Toshiba campaign called ‘Made in 17 hours’ via Clemenger BBDO, Sydney followed Matsuyama in what was an epic challenge for the artist, and a daring demonstration of the Portégé Z20T’s serious battery life.

IMG_3916 (1).jpgMatsuyama began the challenge the second he unplugged the Notebook in Tokyo. He was then racing against the clock, and the Notebook’s battery life, to complete as many artworks as he could during his 17 hour journey from Tokyo to Sydney.

 

The ‘Made in 17 hours’ exhibition showcasing the artwork is being held tonight and tomorrow night (24th and 25th June) at the Quayside Room, Museum of Contemporary Art, Sydney.

A short film documenting the challenge is due for release soon.

Agency: Clemenger BBDO, Sydney

Executive Creative Director: Paul Nagy

Creative Director: Luke Hawkins

Creative Director: Ben Smith

Creative Team: Simon Hayes & Giles Clayton

Creative Team: Katrina Jarratt & James Beswick

Annabel Jewers – Content Producer

Robin Sung – Content Director

Head of Creative Technology: Brendan Forster

Head of Craft: Tim McPherson

Senior Designer: Dan Mortensen

Head of Integrated Production: Denise McKeon

Planner: Jill Cummins

Producer: Janice Zets

Senior Account Director: Kirstin Ross-MacLeod

Account Manager: Jodie Schwartfeger

Artist: Tomokazu Matsuyama

Curatorial Consultants: Kathryn Hunyor and Danielle Robson

Client: Toshiba (Australia) Pty. Limited

National Marketing and Communications Manager: Mariana Thomas