Forty Winks launches new campaign with reno twins Alisa and Lysandra via AJF Partnership

Bedroom retail specialist Forty Winks launched a new campaign via AJF Partnership which highlights its exclusive design partnership with famous renovation twins Alisa and Lysandra, engaging the style stars from The Block who have designed an exclusive four piece bedroom suite.

Born with a Scandinavian influence, the design duo have introduced the rawness of timber mixed with the softness of fabric and the elegance of rose gold to create a sophisticated collection of products, including a bed, two bedside tables and a tallboy.

VIEW THE SPOT

Con Dekazos, CEO at Forty Winks says this exclusive partnership is a first-time initiative for the business.

Says Dekazos: “When we set out to develop our first-ever design partnership, Alisa and Lysandra seemed an obvious choice – they boast a tremendously strong fan-base and are trusted style influencers with an eye for design. We’re thrilled to have established this collaboration, which marks the beginning of more exciting design projects for Forty Winks as we move into the future, evolve as a brand and expand our consumer offering.”

Says Alisa Ayres: “The bedroom is such an integral part of our living and it’s the one room where we spend more than a third of our life resting, sleeping, rejuvenating and connecting. We were excited to design a bedroom range for such an iconic and trusted bedding retailer that marries flexibility, innovation, and our design style.”

Asta by Alisa and Lysandra is now available at participating Forty Winks stores nationally for a limited time only, and has been manufactured by Silver Lynx, an Australian owned and operated manufacturer.