Initiative appoints MediaCom Sydney managing director Geoff Clarke for client partner role

Initiative Australia has announced the appointment of Geoff Clarke as client partner at Initiative Sydney.

Clarke joins Initiative from MediaCom where he has been managing director of the Sydney agency for more than two years.

Says Lee Leggett, CEO, Initiative Australia: “We have attracted Geoff to one of the most senior positions at Initiative because of his first class track record in leading clients and agency teams to achieve impressive results. His is exactly the calibre of top executive we want to work on our client portfolios and we are delighted he will be joining us.”

Clarke’s previous role as managing director of MediaCom Sydney saw him leading all aspects of the agency’s progress including major clients, talent development, integrating with specialist units, business development and financial delivery. He was also a member of MediaCom’s national leadership team.

Prior to the MD role at MediaCom Sydney, Clarke was head of the agency’s entertainment division and prior to that he was a group director. He has worked at MediaCom for the past nine years.

Says Clarke: “Initiative is a highly attractive agency with impressive plans for the future. Lee Leggett’s vision for the business synchronises completely with my ambitions and I am really looking forward to joining the business in Sydney, as well as contributing nationally.”