Marmalade Melbourne celebrates 13th birthday with new appointments and business wins

Marmalade Melbourne will celebrate its 13th birthday this month, a milestone that sees the agency; which remains independent to this day, transition out of its infancy.

Change comes easily to Marmalade, having been embraced by the agency since it started out in 2002 to great success. This fresh and flexible approach has built momentum for Marmalade, which has recently enjoyed “a string of new business wins” says director of client services Lisa Gumbleton. These include VicRoads Custom Plates, MLC School, Melbourne Stars, and Our Watch, as well as exciting new campaigns for beyondblue and Murray Goulburn.

The appointment of senior creative Sarah Vincenzini adds more creative horsepower to the agency, having previously worked at Ogilvy and Whybin\TBWA.

Junior creative Sam Van Ingen joined recently bringing with him varied expertise as art director, cinematographer and designer.

Says John Akritidis, creative director: “The frantic pace digital has presented to our industry people like Sarah and Sam who can bring multiple skills to the table are needed to excel in a competitive landscape.”

Akritidis himself has joined Victor Maree and Lisa Gumbleton as a partner in the business.

Other internal movements include studio manager Gary Simm transitioning into creative, and Patrick Blanden moves into a digital specialist role supported by multiple community managers as demand grows.

Most recently Marmalade has also welcomed new office manager John Syme, who turns his hand to photography, editing and writing.

Says Maree: “While it’s never possible to attribute success to any one individual in an agency like ours, it’s our commitment to creativity right across the business that has proved to be a vital ingredient.”

Whether it’s the adoption of new technologies or continual staff development, Marmalade has proven that mixing things up makes for a very exciting agency.